Sipply is an AI based recommendation engine that matches drink pairings to food. For consumers, it plugs into platforms like DoorDash or UberEats. For businesses, it’s a powerful SaaS analytics platform delivering insights on eating and drinking trends at the zip code level.


 

As a Marketing Intern at Sipply, I delved into digital marketing strategy, content creation, and user testing, wearing many hats! A significant achievement was innovating a new email marketing strategy/design and organic social content, which enhanced our outreach and engagement. I also built brand partnership mockups and explored new social channels to expand our audience. For all posts and mockup assets, I created the copywriting in line with the brand to bring awareness to it's voice. Through these experiences, I gained valuable insights into data analytics and AI, and how these tools can be leveraged to drive effective marketing campaigns.