CUS Marketing
skills Graphic Design, Branding, Digital Marketing, Merchandise
tools Adobe Illustrator, Adobe Photoshop
The UBC Commerce Undergraduate Society is Canada's Largest Business Undergraduate Society. As VP Marketing in the CUS First-Year Committee then as Creative Marketing Director in the CUS, I have done a variety of marketing campaigns exploring my skills in graphic design, branding and digital marketing.
First Year Committee
Using Adobe Illustrator, I created the new logo for the First Year Committee, ensuring brand alignment with the CUS. I also designed the posts for events we held.
BizWeek
Business Week (Bizweek) is the largest annual business fair held at UBC. I illustrated and vectorized sticker designs and created graphics for a goodie bag promotional campaign that was given to 2000+ UBC Sauder students.
CUSmile
CUSmile is a series of uplifting events for promoting mental health and community well-being. I created the social media promotional campaign with a team of designers using Canva.
Spring Hiring
Inspired by surrealism graphics, I designed social media graphics for the CUS’ spring hiring timeline, increasing the application turnout by 20%.
